What is Employer Branding?
Imagine your employer brand to be similar to your personal brand in that it’s what people say about you when you’re not in the room. It’s the perception of your companies culture, values and mission by current, previous and potential employees. It’s basically the truth behind the marketing gloss and it’s really important in attracting, hiring and retaining people that are the right fit for your organisation.
Why does it matter?
If you don’t put the effort into promoting your brand you’ll be on the back foot in the war for talent. 78% of people look into a company’s reputation as employers before applying for a job and 92% of employees would consider leaving their current job if a company with a better employer brand offered them a role. Over 50% of people would take a job that pays less in a company with a strong reputation. Companies that don’t invest in their employer brand experience up to 64% higher turnover.
How does Jobbio build employer brands?
Our Employer Branding team pride themselves in creating the most compelling, engaging and relevant content for your brand and promoting it through the right channels, at the right time. Our team help you define your story, then bring it to life with amazing creatives that can be housed on your company channel, website, social channels and anywhere else you fancy! rom videos, photo series to eBooks and blogs - we help talent understand that you’re an employer of choice by showcasing you in relevant ways through our global media platforms.
Who’s on the team?
Our team consists of organisational psychologists, branding specialists, journalists, videographers, photographers and digital growth experts. We'll come on-site for to help you identify the culture and mission of your organisation and develop a tailored content programme to make sure that talent knows what makes you tick.
How much do these packages cost?
Jobbio has a full range of employer branding offerings to fit all budgets and we tailor the package to fit your needs. To see the full range of Jobbio’s employer branding services check our our playbook or contact our employer branding experts today.
Are there examples of your work with other brands?
YES! See how we’ve helped the Jobbio community to build their brand.
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